There are moments in my life that I feel we can do amazing things collectively….This is a message I received from Greenpeace which confirms this…its worth reading this and having a look at how you can get involved in the cause…

Message from Greenpeace…
Together, we went far in 2009.

We have come far - and accomplished so much. Now let’s go further.

VISIT THE GREENPEACE SITE

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I am reading Ecological Intelligence by Daniel Goldman (a Christmas present from Helena… ) which has become a revelation to me, as Goldman writes about the things I believe is inevitable in our industry.

For years I have said that although we have proved it’s possible to reduce the energy needs for heating and cooling in buildings by up to 80%, I am completely aware that the main challenge moving forward, to make buildings more sustainable, is to be able to know everything there is to know about the many 100’s of materials being used in the construction of the buildings and the effects their production process have on the environment… (more…)

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A friend of mine skyped me this morning, bringing my attention to the fact that the Pope in his Vatican’s Annual World Day of Peace message (didn’t actually know this existed….), seemed to be going Green….have a look at this CNN article…

He says…“For this reason, it is imperative that mankind renew and strengthen that covenant between human beings and the environment,…

With his audience of over 1.1billion Catholics and the respect of the other main religions in the world, the Pope is an interesting “sneezer” to have on our side…the challenge now, is to get the texts over to his Priests, to further spread the message…

Nice idea for 2010…

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Having been given the wonderful Xmas present of Hot, Flat and Crowded…by Thomas Freidman (thank you Ben) and it’s a must read…if your are interested in the environment read this book…and you will begin to understand how we are becoming HOT through Global Warming, FLAT through communication and the internet…and very CROWDED with the increase of the world’s population from the now 6billion to 9billion by 2050.

Even if you don’t believe that we have an environmental problems caused by the way we live, you know flat and crowded is a reality.

Have a look at the book…well worth a 2010 read…

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In May, I posted “Finally…Smart Packaging…” which was about the luncheon meats sold by Hillshire Farms, where you simply peel the label off of the lid, and you have small storage container and that can be used again and again.

This idea (image below) for the beer bottle is really interesting, as the bottle is being transformed into quite a good looking glass. With a bit of thought, it could be a nicely designed every day use glass…(…theme for a good design competition maybe )

I do see major opportunities in this area for manufacturers to design their bottles or plastic containers into reuseable somethings for an after life….

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